Disclosure & ethics
We’ll tell you what we are, what we are not, what we make money from, and what we cannot verify. None of this is legal boilerplate. Read it.
Conflict of interest: Roofing Force
Roofing Force is a roofing contractor run by the immediate family of a member of the The Roofers Guide team. It may, from time to time, qualify under our framework in the markets it serves. When it does, the following rules govern how we cover them.
- The relationship is disclosed prominently on every article in which Roofing Force appears, and on Roofing Force’s research profile.
- Roofing Force is evaluated against the same Tier-1, Tier-2, and Tier-3 framework as every other contractor: same hard filters, same weighted criteria, same context flags.
- Any article featuring Roofing Force is reviewed by an editor with no familial connection to the contractor before publication.
- The Roofing Force entry in the contractor data structure includes a non-removable disclosure field rendered in every place the contractor is referenced.
- The Roofers Guide earns no revenue from Roofing Force. Roofing Force does not pay The Roofers Guide for leads, for inclusion, or for any other service. No money flows between the two companies in either direction. Roofing Force is excluded from the homeowner-side lead-gen program at the data-schema level.
Conflict of interest: EaveSide customers
A roofer we list may also be a customer of EaveSide, the roofing-industry software and marketing company that owns and operates The Roofers Guide. When that overlap exists for any roofer we cover, our handling is:
- The relationship is disclosed prominently on the contractor’s card in every article in which they appear.
- Their rating is based on the same vetting framework as every other roofer. Being a paying CRM customer can never buy a better rating or soften a finding.
- The article notes the relationship in the byline area so a reader can weigh the article accordingly.
- Payments The Roofers Guide receives that relate to the separate CRM and services business (e.g., referral fees) are disclosed below.
How we make money
We’re upfront about this: The Roofers Guide makes money, and that never changes who passes our vetting. Every roofer here is independently vetted first. The ways we earn:
- Featured Partners. Some roofers pay for a Featured Partner spotlight, which is always clearly labeled on their card. A Featured Partner still has to pass the exact same vetting bar as everyone else. Money can buy a labeled spotlight, never a passing grade or a better rating. Roofing Force is excluded from paid placement regardless of whether they qualify.
- Lead referral fees. When a homeowner asks us to connect them with a roofer, we may earn a fee for that connection. It never changes who we’d recommend to our own family. Roofing Force is excluded from any referral revenue.
- Referrals to EaveSide, the roofing software and marketing company that owns The Roofers Guide, sold to roofing contractors. Some roofers we list may also be EaveSide customers. That relationship does not affect their rating.
The bright lines we will not cross
- Money can buy a clearly-labeled Featured Partner spotlight. It can never buy a passing grade.
- A Featured Partner clears the exact same vetting bar (license, insurance, reviews, tenure, and a real conversation) as every other roofer we list.
- Featured Partner status is always disclosed on the roofer's card. It is a separate, labeled placement, not a higher rating.
- We never soften a vetting finding, hide a red flag, or change a rating in exchange for a fee.
- We will disclose any new revenue source on this page within thirty days of it going live.
What we cannot verify
Our framework is a screen, not a guarantee. The following are out of scope and a homeowner should treat them as their own due diligence:
- The quality of any specific job once it is in progress.
- Whether a 10-year workmanship warranty will be honored.
- The character of the specific crew that arrives at a homeowner's house.
- Whether the homeowner's specific situation maps cleanly to a contractor's typical job.
- The actuarial value of any given warranty.
See the methodology: what the framework can’t do for full context.
Editorial independence
No featured contractor sees an article before it is published. Contractors are not given the opportunity to remove negative findings, soften language, or influence ranking position before publication. They are notified once an article goes live and may contact us with factual corrections through the same corrections process as any reader.
A Featured Partner can buy a labeled spotlight, never a passing grade, a softer write-up, or a better rating. The vetting comes first and is decided before any money changes hands. The paid relationships that exist on The Roofers Guide are the Featured Partner, lead-referral, and CRM-referral relationships described above, each clearly labeled and separated from our vetting decisions by a documented firewall.
Disclosure question? Write to hello@theroofersguide.com. We respond within seven days.